Due to long hours of work at office combined with work pressure to complete the project within the time schedule may lead to tension among them. Some times, they have to work even after office hours from home to update their knowledge in the domain on which they work. Due to constant work pressure and tension, small adjustment problems are assuming serious proportions among some couples. Interpersonal relations and peaceful family life are getting disturbed due to this. In certain extreme situations, some of them may end up with unexpected things.
Thursday, 10 May 2012
Ocuupational Health hazards of Information Technology Professionals
People use different terms for the symptoms I.T. professionals’ experience in their occupation. The terms normally used are Occupational Overuse Syndrome (OOS), Repetitive Strain Injury RSI), Computer Vision Syndrome (CVS), Computer Related Injury (CRI), Warrens Syndrome (WS), Cumulative Trauma Disorder (CTD), Musculoskeletal Disorders (MSDs) etc.
Tuesday, 8 May 2012
Anthropologists predictions and views on Business Anthropology
Davenport (2007) in his article on “Rise of Corporate Anthropology” published in the Harvard Business Review mentions: ‘I have been predicting for years that anthropologists would soon be in demand in the workplace, and now this is finally coming to pass’.
Alfons van Marrewijk (2010) in his article on "European Developments in Business Anthropology," published in International Journal of Business Anthropology, mentioned that interesting research in contemporary multinational organizations and international business lies ahead of Anthropologists.
Thursday, 26 April 2012
Different terms used for business anthropology
Some people use different terms to connote business anthropology in their works. Organisational anthropology, organisational ethnography, business ethnography, corporate anthropology, administrative anthropology and industrial anthropology are used instead of business anthropology by those people.
Friday, 16 March 2012
Cultural Mapping
Some Anthropologists have started collecting data regarding cultural resources, social networks of people and different patterns of usage of a given resource by a community in its geographic area.
According to some cultural mapping is nothing but analyzing cultures more systematically. The tool they cite is Hofstede’s cultural dimensions, which basically says people (or cultures) are different in the dimensions of Power Distance; Individualism; Masculinity and Uncertainty Avoidance.
It helps to identify the beliefs, attitudes, behaviour and social structures that shape human interactions in a particular area.
According to some cultural mapping is nothing but analyzing cultures more systematically. The tool they cite is Hofstede’s cultural dimensions, which basically says people (or cultures) are different in the dimensions of Power Distance; Individualism; Masculinity and Uncertainty Avoidance.
It helps to identify the beliefs, attitudes, behaviour and social structures that shape human interactions in a particular area.
Popular culture
Some anthropologists have started collecting data from Televison viewers particularly those who watch T.V.serials regularly in different Indian languages. Through the analysis of this data, the anthropologists try to understand popular culture prevelent in that area.
Monday, 30 January 2012
Business Anthropology
Consumer behaviour, preference for a brand of a product, culture and cosumer behaviour, subcultures and consumer behaviour, ethnic groups and consumer behaviour and ethnography of a market place are some of the emerging areas in business anthropology. By understanding local cultures the marketing strategies can be improved to suit the local conditions and at the same time with good penetartion of the products. Some multinationals are utilising the anthropological knowledge in improving greater penetration of their products in different parts of the globe. More and more organizations should utilize anthropological knowledge to improve the penetration of their products in different parts of the globe.
Jan 31, 2012
Preference for durable goods and brands should be analysed in the light of demographic and cultural variables of the poplation under study.
Feb 5, 2012
The barand preference for FMCG (fast moving consumer goods)in different populations and the cultural correlates need to be studied.
Feb 9, 2012
Participant observation is followed in order to understand the consumer behaviour of the people.
Feb 13, 2012
The values, habits of shopping, purchase of different products and brand loyalty of different populations may be documented in order to understand the consumer behavior of populations.
Jan 31, 2012
Preference for durable goods and brands should be analysed in the light of demographic and cultural variables of the poplation under study.
Feb 5, 2012
The barand preference for FMCG (fast moving consumer goods)in different populations and the cultural correlates need to be studied.
Feb 9, 2012
Participant observation is followed in order to understand the consumer behaviour of the people.
Feb 13, 2012
The values, habits of shopping, purchase of different products and brand loyalty of different populations may be documented in order to understand the consumer behavior of populations.
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