Monday, 30 January 2012

Business Anthropology

Consumer behaviour, preference for a brand of a product, culture and cosumer behaviour, subcultures and consumer behaviour, ethnic groups and consumer behaviour and ethnography of a market place are some of the emerging areas in business anthropology.  By understanding local cultures the marketing strategies can be improved to suit the local conditions and at the same time with good penetartion of the products.  Some multinationals are utilising the anthropological knowledge in improving greater penetration of their products in different parts of the globe.  More and more organizations should utilize anthropological knowledge to improve the penetration of their products in different parts of the globe.

Jan 31, 2012
Preference for durable goods and brands should be analysed in the light of demographic and cultural variables of the poplation under study.

Feb 5, 2012
The barand preference for FMCG (fast moving consumer goods)in different populations and the cultural correlates need to be studied.

Feb 9, 2012
Participant observation is followed in order to understand the consumer behaviour of the people.

Feb 13, 2012
The values, habits of shopping, purchase of different products and brand loyalty of different populations may be documented in order to understand the consumer behavior of populations.

1 comment:

  1. Ethnographic market studies of homogenous tribal areas in addition to urban and rural areas need to be conducted in order to gauge the choices of tribes in this era of globalization, because, urbanization of these indigenous populations is occurring at a faster rate. Their culture directs them to choose and consume certain products more often than others. Understanding their consumer choices and their behavior from a multi-dimensional point of view is necessary to plan for introducing new consumer products among them.