Friday, 25 May 2012

Individualism and Collectivism


The Study of G.Suryanarayana Reddy and P.Govinda Reddy (2000) on Individualism and Collectivism

By using Fons Trompenaars (1994) questionnaire Reddy and Reddy collected data from 120 students pursuing Master’s programmes in different subjects in the University of Madras, Chennai, Tamil Nadu, India in the year 2000.  Out of the sample of 120 students, 65 (54%) have indicated individualism whereas 55 (46%) have indicated collectivism.  Majority of males (66.7%) showed tendency towards individualism whereas majority of females (66.7%) showed tendency towards collectivism. Through Chi square test they found that male students are significantly individualism oriented and female students are significantly collectivism oriented (Reddy and Reddy, 2000).

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